VI&CO Studio designs spaces that feel intentional, elevated and emotionally memorable — combining boutique hospitality aesthetics with commercial performance.
We create interiors tailored specifically for hotels, short-term rentals, serviced apartments, and hospitality-focused properties — balancing aesthetics, durability, guest psychology and commercial performance.
Every detail is considered to help the space photograph beautifully, feel effortless to stay in and perform at a higher level.
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Every service is created around hospitality performance — not just aesthetics. Whether you need a full transformation, expert recommendations, styling support or a self-paced course, VI&CO Studio helps your property feel more elevated, guest-ready and commercially effective.
Materials, textures and tones shape how a guest feels inside a space. At VI&CO Studio, we use layered neutrals, tactile finishes, warm lighting and considered details to create interiors that feel calm, elevated and timeless.
Every image, corner and detail is designed to photograph beautifully and feel effortless in person — helping properties stand out and perform at a higher level.
In hospitality, aesthetics alone are not enough. Lighting, layout, atmosphere, functionality and emotional connection all influence how a guest experiences a space — and how valuable that space feels online.
Selected transformations designed to elevate first impressions, photography presence and guest experience — turning properties into warmer, more memorable and higher-performing stays.
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A hospitality-focused redesign transforming a generic living space into a warm, elevated guest environment.
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An elevated mansion-flat transformation balancing period character with boutique hospitality comfort.
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A refined, layered scheme designed to feel calm, considered and instantly photogenic.
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Refined materials and thoughtful design creating an inviting and seamless guest flow.
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A full residential-to-hospitality repositioning, designed for comfort and stronger bookings.
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One of two apartments restyled within a single Battersea building for a cohesive hospitality identity.
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A complementary apartment scheme bringing warmth, texture and a guest-ready finish.
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A central-London apartment elevated into a polished, photogenic short-let with strong guest appeal.
Exceptional hospitality spaces are felt before they are analysed.
Atmosphere, texture, light and intentionality shape how guests remember a stay. Our approach combines hospitality thinking with refined, editorial design — creating spaces that feel calm, elevated and emotionally engaging.
A collaborative, transparent process that guides each project from concept to high-performing hospitality spaces.
Understanding the property, positioning and guest profile.
Moodboards, visual direction and hospitality positioning.
Furniture, lighting, materials, styling and layout planning.
Implementation and hospitality styling.
Final styling and setup designed for listing performance.
VI&CO Studio works with property owners, landlords, investors and hospitality operators who want to elevate their spaces for short-let, mid-term and serviced accommodation performance.
For hosts who want to improve presentation, guest experience and booking appeal.
For operators who want interiors that feel brand-aligned, durable and commercially considered.
For developers furnishing units for short-let, serviced accommodation or premium rental use.
For investors who want their property to stand out and support stronger returns.
For landlords who want to move beyond basic rental interiors and create a more premium, guest-ready space.
For small hospitality operators who want a cohesive, elevated and guest-focused design identity.
Whether you are redesigning a single apartment, preparing a short-let for photography or repositioning your property for stronger guest appeal, VI&CO Studio can help you create a space that feels beautiful, considered and commercially effective.